Market entry
Goji Harvest Biotech is considering introducing its new fruit fertilizer to the Chinese agricultural market — is the opportunity real, and is it profitable?
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GojiHarvest Biotech is a small, pioneering chemicals company based in Cambridge, UK, with annual revenue of £5M. The company has recently developed a new fertilizer that impacts the growth and ripening of fresh fruit.
The chemical works especially well with goji berries and has two major benefits. It allows goji berry farmers to harvest an impressive two months earlier and it improves the nutritional value of the harvest by increasing the quantity of vitamin C in the flesh of the fruit. This means a farmer can sell the produce for a 12% higher price than the current market rate.
Goji berries can be harvested all year round and farmers typically do two harvests per year (since Goji berries take 6 months to grow). The fruit is predominantly grown in China, which is where GojiHarvest Biotech plans to sell the product, if they launch it.
GojiHarvest Biotech would like to know if they should attempt to commercialize this fertilizer.
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